About Us

Proven in Live Sport and Entertainment

Pixeloco was founded by Creative Director Nathan Lyttleton with a clear ambition: to build a creative agency driven by powerful ideas, strong craft, and a genuine passion for live experience.

Nathan’s career spans leading creative agencies in Melbourne, London and Sydney, working across some of the world’s most recognisable sporting and cultural events, including the Melbourne Formula 1 Grand Prix, MotoGP and the Australian Open. During this time, he partnered with global brands such as Nike, Mastercard, Holden, Heineken, Tourism Victoria, L’Oréal and Garnier, delivering integrated creative work across live environments, broadcast, digital and experiential channels.

That experience shaped a deep understanding of how brands, culture and live moments intersect, and how creative ideas must function in the real world, not just on a screen.

Pixeloco was created to bring that thinking to life. The studio focuses on connecting brands with fans through moments, platforms and experiences that people genuinely want to be part of. From stadiums and major events to content systems, social storytelling and interactive experiences, Pixeloco builds work designed to travel across environments and endure beyond a single campaign.

At its core, Pixeloco believes the strongest creative work starts with people, not platforms. By blending strategic thinking, hands-on creative leadership and a deep understanding of live entertainment, the agency delivers integrated ideas that cut through, connect emotionally and scale with purpose.

Pixeloco’s work is grounded in deep, hands-on experience across live sport and entertainment. The studio has worked across every major sporting code in Australia, partnering with leagues, teams, venues and event stakeholders to deliver creative work that performs in high-pressure, live environments. This includes long-term relationships with some of the country’s most significant venues, including the Melbourne Cricket Ground, Royal Randwick Racecourse, Rosehill Gardens Racecourse, Sydney Cricket Ground, Allianz Stadium, Accor Stadium and CommBank Stadium.

This breadth of experience gives Pixeloco a practical understanding of both front-of-house and back-of-house environments, ensuring creative ideas are not only ambitious, but executable, scalable and built for real audiences.